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1

The impact of brand penetration and awareness on luxury brand desirability:

Kapferer, Jean-Noël, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 413 KB

english, 2018

2

Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

Albert, Noël, Ambroise, Laure, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 707 KB

english, 2017

3

Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment

Valette-Florence, Rita, Valette-Florence, Pierre

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2020

Language:

english

File:

PDF, 455 KB

english, 2020

4

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

De Barnier, Virginie, Falcy, Sandrine, Valette-Florence, Pierre

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 215 KB

english, 2012

5

Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque

Valette-Florence, Rita, Valette-Florence, Pierre

Journal:

Recherche et Applications en Marketing

Year:

2019

Language:

french

File:

PDF, 947 KB

french, 2019

6

The impact of increased brand penetration on luxury desirability: a dual effect

Kapferer, Jean-Noël M., Valette-Florence, Pierre

Journal:

Journal of Brand Management

Year:

2018

Language:

english

File:

PDF, 526 KB

english, 2018

7

Conceptual and operational aspects of brand loyalty: an empirical investigation

Yorick Odin, Nathalie Odin, Pierre Valette-Florence

Journal:

Journal of Business Research

Year:

2001

Language:

english

File:

PDF, 167 KB

english, 2001

8

Cognitive outcomes of brand heritage: A signaling perspective

Pecot, Fabien, Merchant, Altaf, Valette-Florence, Pierre, De Barnier, Virginie

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 666 KB

english, 2018

9

The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence, Haythem Guizani, Dwight Merunka

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 151 KB

english, 2011

10

La régression PLS : théorie et pratiqueby Michel Tenenhaus

Review by: Pierre Valette-Florence

Journal:

Recherche et Applications en Marketing

Year:

1999

File:

PDF, 321 KB

1999

11

Brand passion: Antecedents and consequences

Albert, Noel, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 294 KB

english, 2013

12

Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)

Bouzdine-Chameeva, Tatiana, Ferrand, Alain, Valette-Florence, Pierre, Chanavat, Nicolas

Journal:

Sport Management Review

Year:

2014

Language:

english

File:

PDF, 1.17 MB

english, 2014

13

How price display influences consumer luxury perceptions

Parguel, Béatrice, Delécolle, Thierry, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 1.07 MB

english, 2015

14

A test of the quasi-circumplex structure of human values

Amandine Perrinjaquet, Olivier Furrer, Jean-Claude Usunier, Ghislaine Cestre, Pierre Valette-Florence

Journal:

Journal of Research in Personality

Year:

2007

Language:

english

File:

PDF, 581 KB

english, 2007

15

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert, Dwight Merunka, Pierre Valette-Florence

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 1.57 MB

english, 2008

16

Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement

Mathews-Lefebvre, Clarinda, Valette-Florence, Pierre

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 229 KB

english, 2014

17

From endorsement to celebrity co-branding: Personality transfer

Ambroise, Laure, Pantin-Sohier, Gaëlle, Valette-Florence, Pierre, Albert, Noel

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 207 KB

english, 2014

18

Luxury watch possession and dispossession from father to son: A poisoned gift?

Kessous, Aurélie, Valette-Florence, Pierre, De Barnier, Virginie

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 1.76 MB

english, 2016

19

Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque

Valette-Florence, Rita, Valette-Florence, Pierre

Journal:

Recherche et Applications en Marketing

Year:

2019

File:

PDF, 947 KB

2019

20

Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

Kaswengi, Joseph, Diallo, Mbaye Fall, Akrout, Houcine, Valette-Florence, Pierre

Journal:

International Journal of Retail & Distribution Management

Year:

2020

File:

PDF, 215 KB

2020

21

A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements

Pierre Valette-Florence

Journal:

Journal of Business Research

Year:

1998

Language:

english

File:

PDF, 148 KB

english, 1998

22

Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

Albert, Noël, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Year:

2010

Language:

french

File:

PDF, 819 KB

french, 2010

23

Les démarches de styles de vie : concepts, champs d'investigation et problèmes actuels

PIERRE VALETTE-FLORENCE

Journal:

Recherche et Applications en Marketing

Year:

1986

File:

PDF, 1.58 MB

1986

24

Spécificités et apports des méthodes d'analyse multivariée de la deuxième génération

PIERRE VALETTE-FLORENCE

Journal:

Recherche et Applications en Marketing

Year:

1988

Language:

french

File:

PDF, 2.79 MB

french, 1988

25

Analyse structurelle et analyse typologique : illustration d'une démarche complémentaire

PIERRE VALETTE-FLORENCE and BERNARD RAPACCHI

Journal:

Recherche et Applications en Marketing

Year:

1990

Language:

french

File:

PDF, 1.25 MB

french, 1990

26

LA MARQUE || Premiers test et validation de la transposition d'une échelle de personnalité humaine aux marques

Jean-Marc Ferrandi and Pierre Valette-Florence

Journal:

Recherche et Applications en Marketing

Year:

2002

File:

PDF, 2.28 MB

2002

27

Métaphore de la personnalité de la marque et stabilité inter-produits d'un baromètre spécifique

Laure Ambroise and Pierre Valette-Florence

Journal:

Recherche et Applications en Marketing

Year:

2010

File:

PDF, 3.79 MB

2010

28

Luxury and counterfeiting: Issues, challenges and prospects

Valette-Florence, Pierre

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 48 KB

english, 2012

29

Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

Chandon, Jean-Louis, Laurent, Gilles, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 260 KB

english, 2015

30

The Intention-to-Repurchase Paradox: A Case of the Health and Fitness Industry

Ferrand, Alain, Robinson, Leigh, Valette-Florence, Pierre

Journal:

Journal of Sport Management

Year:

2010

Language:

english

File:

PDF, 256 KB

english, 2010

31

Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?

Akrout, Houcine, Kaswengi, Joseph, Valette-Florence, Pierre

Journal:

Journal of Business-to-Business Marketing

Year:

2018

Language:

english

File:

PDF, 2.30 MB

english, 2018

32

Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands

Pham, Mélanie, Valette-Florence, Pierre, Vigneron, Franck

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 686 KB

english, 2018

33

La personnalité de la marque: bilan et perspectives

Ferrandi, Jean-Marc, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Revue Française de Gestion

Year:

2003

Language:

french

File:

PDF, 1.15 MB

french, 2003

34

Evermore subjective and contingent luxury

Chandon, Jean-Louis, Laurent, Gilles, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 534 KB

english, 2019

35

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Pecot, Fabien, Valette-Florence, Pierre, De Barnier, Virginie

Journal:

Journal of Marketing Management

Year:

2019

Language:

english

File:

PDF, 1.88 MB

english, 2019

36

The Local Exchange Trading System in France (SystÃ¨me dâÃchange Local (SEL)): Creating a scale to measure motivations for participation in SEL practice and identification of SEL member profiles

Privat, HÃ©lÃ¨ne, Urien, Bertrand, Cherrier, HÃ©lÃ¨ne, Valette-Florence, Pierre

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2020

File:

PDF, 128 KB

2020

37

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

Farooq, Omer, Payaud, Marielle, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Journal of Business Ethics

Year:

2014

Language:

english

File:

PDF, 459 KB

english, 2014

38

FRANCEAALLEMAGNE || Une comparaison franco-allemande de l'adhésion aux valeurs personnelles

PIERRE VALETTE-FLORENCE, SUZANNE C. GRUNERT, KLAUS G. GRUNERT and SHARON BEATTY

Journal:

Recherche et Applications en Marketing

Year:

1991

File:

PDF, 1.39 MB

1991

39

Introduction à l'analyse des chaînages cognitifs

PIERRE VALETTE-FLORENCE

Journal:

Recherche et Applications en Marketing

Year:

1994

File:

PDF, 1.87 MB

1994

40

Analyse structurelle comparative des composantes des systèmes de valeurs selon Kahle et Rokeach

PIERRE VALETTE-FLORENCE

Journal:

Recherche et Applications en Marketing

Year:

1988

File:

PDF, 1.39 MB

1988

41

Means-End Chain Analyses of Fish Consumption in Denmark and France: A Multidimensional Perspective

Valette-Florence, Pierre, Sirieix, Lucie, Grunert, Klaus, Nielsen, Niels

Journal:

Journal of Euromarketing

Year:

2000

Language:

english

File:

PDF, 520 KB

english, 2000

42

Improving prediction with POS and PLS consistent estimations: An illustration

Mourad, Siham, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 773 KB

english, 2016

43

Les démarches de styles de vie : concepts, champs d'investigation et problèmes actuels

PIERRE VALETTE-FLORENCE

Journal:

Recherche et Applications en Marketing

Year:

1986

Language:

french

File:

PDF, 1.51 MB

french, 1986

44

Conceptualisation et mesure de l'implication

PIERRE VALETTE-FLORENCE

Journal:

Recherche et Applications en Marketing

Year:

1989

Language:

french

File:

PDF, 1.85 MB

french, 1989

45

L'ÉQUILIBRE RETROUVÉ OU LES QUATRE MUSES DE L'ENTREPRISE

Review by: Pierre Valette-Florence

Journal:

Recherche et Applications en Marketing

Year:

1989

Language:

french

File:

PDF, 522 KB

french, 1989

46

In search of new planets in the luxury galaxy

Chandon, Jean-Louis, Laurent, Gilles, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 188 KB

english, 2017

47

Proposition d'une mesure psychométrique du capital client de la marque

Guizani, Haythem, Valette-Florence, Pierre

Journal:

Marché et organisations

Year:

2010

Language:

french

File:

PDF, 1.11 MB

french, 2010

48

L'amour d'un consommateur pour une marque : dimensions exploratoires

Albert, Noël, Valette-Florence, Pierre

Journal:

Marché et organisations

Year:

2010

Language:

french

File:

PDF, 1.05 MB

french, 2010

49

How self-success drives luxury demand: An integrated model of luxury growth and country comparisons

Kapferer, Jean-Noël, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 925 KB

english, 2019

50

Les systèmes d’échanges locaux : création d’une échelle de mesure des motivations au sélisme et identification de profils de sélistes

Privat, Hélène, Urien, Bertrand, Cherrier, Hélène, Valette-Florence, Pierre

Journal:

Recherche et Applications en Marketing

Year:

2019

Language:

french

File:

PDF, 211 KB

french, 2019